Rachel Evans* |
On June 29, 2022, travelers at the Detroit Metropolitan Airport were the first to interact with a new flight information display that uses facial recognition technology “to identify participating travelers and show them the appropriate information.”
How It Works
Customers can opt-in to the experience by either scanning their boarding pass or activating facial recognition at the Parallel Reality kiosk to check in to their flight and receive day-of-travel information at their fingertips—or, more appropriately, at their facial scan.
Once a customer has checked in and approached the flight information board, cameras embedded in the board will match an individual to their picture and engage multi-view pixels to display a unique message only the intended customer can see.
Nearly all travelers can simultaneously look at the display and receive completely different, personalized information relating to their travel plan.