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Biometric Privacy Legal Landscape The Lighter Side of Biometrics

Delta Airlines Debuts “Parallel Reality” Biometric Flight Information Display

Rachel Evans* |

On June 29, 2022, travelers at the Detroit Metropolitan Airport were the first to interact with a new flight information display that uses facial recognition technology “to identify participating travelers and show them the appropriate information.”

How It Works

Customers can opt-in to the experience by either scanning their boarding pass or activating facial recognition at the Parallel Reality kiosk to check in to their flight and receive day-of-travel information at their fingertips—or, more appropriately, at their facial scan.

Once a customer has checked in and approached the flight information board, cameras embedded in the board will match an individual to their picture and engage multi-view pixels to display a unique message only the intended customer can see.

Nearly all travelers can simultaneously look at the display and receive completely different, personalized information relating to their travel plan.